Wavemaker has recently been winning lots of these fintech/new economy type businesses, including Square, SeatGeek, Zwift, Coinbase, InPost, Mettle, Flink, FreeNow and TikTok. The partnership reflects our credentials as the right strategic partner for the scale up sector.”įounded eight years ago, Paris-based Back Market wants to lead the transition towards a more circular economy. At Ogilvy, we design the brand we turn the brand into an experience and we communicate the brands story. We shape consumers brand decisions and experiences through media, content and technology. Wavemaker is not just a media agency, it is an agency obsessed with. GroupM is the worlds largest media investment company and are a part of WPP. At Wavemaker we believe there is always a better way to grow. Googles Kate Crowley and Myles Riseborough met with Wavemakers David Fletcher and. The WPP agency will drive Back Market’s US expansion plans, as well as working across its existing markets in Europe – including the UK which is a key focus for the brand this year.Īlexandra Walker, director of global media at Back Market, said: “Recruiting our future customers with the right message at every stage of their purchase journey is key to fulfilling our ambitious plans for future growth and category-creating mission.”Īlastair Bannerman, global client president at Wavemaker said: “Our attitude of ‘positive provocation’ is a great match for Back Market’s ambitious growth trajectory. The weekly training will kick off in the last week of April. Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. Back Market, the French tech reseller that makes some memorable ads with Paris agency Buzzman, has appointed Wavemaker to its $50m global media business after a pitch that began last October. Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world citation needed, with domestic and international clients such as Vodafone, L'Oral, IKEA, 1 Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelz International. Wavemaker also grew because of its new business wins.
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